Hello, I'm Anannya from Kerala ☺ I've been interested in arts since I was little and took up visual arts to understand the fundamentals. This experience only grew my interest to help the people around me with the things I love doing. Why not make everything around us express us a little better? :)
Product design for Shopify applications. Worked on user flows, component design, and responsive layouts for e-commerce tools. Collaborated with dev teams to ship polished design solutions on tight timelines.
Social media marketing and visual design for a jewellery brand. Created campaign visuals, brand-consistent social templates, and contributed to visual identity refinement across digital touchpoints.
Social media marketing and rebranding work. Helped refresh the brand's visual language and created design assets for digital campaigns and documentation.
Government services in Tier-2 and Tier-3 Indian cities remain inaccessible — complicated portals, English-only interfaces, and zero consideration for low-literacy users leave millions underserved.
A vernacular-first accessibility app supporting 6 Indian languages. Ethnographic research with 40+ users shaped journey maps and usability patterns that actually work for real people.
Health-conscious millennials struggle with meal planning — existing apps feel clinical, grocery lists are disconnected from recipes, and nutrition tracking is overwhelming.
A swipe-based recipe discovery experience with an integrated grocery list builder and personalised macro dashboard. A/B tested 3 navigation paradigms to find the one that felt effortless.
Renting in Indian metros is a trust crisis — tenants can't verify listings, landlords dread onboarding, and existing platforms have a 52% drop-off during listing creation.
Redesigned the tenant-landlord journey with trust-building verification flows and a virtual tour experience. Listing creation drop-off reduced by 52% in prototype testing.
Indian artisan marketplaces look generic — traditional craftsmanship gets lost in templates that prioritise conversion over culture, with inconsistent UI and no cohesive brand voice.
A full brand identity and e-commerce experience celebrating craft heritage with modern usability. Built a responsive design system with 120+ components for seamless handoff.
Most design portfolios show one slice of the process. This self-initiated project asked: what happens when you design everything — logo, colour system, interface, and physical packaging?
A complete brand universe built from scratch — identity, UI/UX, packaging, and mockups. The full spectrum of design thinking applied to a single cohesive concept.
Redesigned the wayfinding experience for a metro transit system. Created information hierarchy improvements and signage concepts based on cognitive load analysis and passenger behavior observation.
Designed a personal finance dashboard concept focused on data visualization clarity and progressive disclosure of complex financial information for mobile-first users.
Pursuing a 4-year undergraduate degree in Design (Honours) with a focus on communication design, interaction design, and user experience. Coursework spans visual communication, typography, design research, HCI, and service design.
Completed the International Baccalaureate Diploma Programme with a focus on Visual Arts. Built a strong foundation in critical thinking, research methodology, and creative expression.